November 11, 2019
Hanesbrands’ Champion business is on a roll and well on its way to becoming a $3 billion brand.
“We will surpass our $2 billion goal next year, two years early, and we do believe that the next billion can emerge over the next few years,” CEO Gerald Evans told analysts Thursday on a conference call. “We have several factors supporting our view. We see strong secular trends within the activewear category. Champion’s brand equity scores are growing, particularly with Gen Z and millennials.”
Hanesbrands is expanding Champion’s product portfolio, including a broader assortment within performance, kids’ and women’s lines, as well as in casual footwear and accessories.
“And we’re increasing distribution in large economies such as China and South Korea,” Evans said. “All of which positions us for continued double-digit Champion growth in 2020 and beyond.”
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