Half of Consumers Changed Spending Habits That Will Remain Past Pandemic

One in two consumers globally has had their consumption habits permanently changed due to the effects of the COVID-19 pandemic and that will be permanent, according to a study released by Alix Partners.

AlixPartners polled more than 7,000 consumers across nine countries—China, France, Germany, Italy, Japan, Saudi Arabia, Switzerland, the United Kingdom, and the United States—and found that 48% on average say the pandemic has altered their buying behaviors permanently. That finding ranged from 40% of consumers in Saudi Arabia to 60% in Japan, with 43% of consumers in the U.S. saying so. Meanwhile, the firm’s new lens on segmentation analyses changing consumer priorities in 15 consumer-facing sectors—ranging from groceries to household products, from clothing to home furnishings, from restaurants to travel and leisure, and beyond.