Black Friday 2020 online sales on pace to grow as much as 42%

Dive Brief:

  • Early data from Adobe Analytics forecasts Black Friday online sales to hit between $8.9 billion and $10.6 billion, which represents growth of 20% to 42% year over year.
  • The data firm expects Black Friday and Cyber Monday to become the two largest online sales days in history as consumers shift more spending toward e-commerce amid the COVID-19 pandemic. By Friday morning, Salesforce projected online sales in the U.S. for Black Friday to spike 15% to $11.9 billion.
  • According to Adobe, Thanksgiving sales hit a record $5.1 billion, up 21.5% over 2019. Although that represents a new high, “it didn’t come with the kind of aggressive growth rate we’ve seen with the start of the pandemic,” Taylor Schreiner, director of Adobe Digital Insights, said in a statement.

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Source: Retail Dive